Officials with a lot of medical and public-health expertise came up with a priority list. Behind LTC residents and front-line health workers we find Indigenous adults and racialized Canadians, along with first responders. You can get more information about the list and how vaccination is going to be rolled out in Ontario on the province’s COVID-19 website.
I am not a public health expert. What I am is a communicator and it is in my professional capacity that I scream at the government for being so indirect and confusing. Its charts are often hard to understand and look like they were put together by a committee of technocrats. Which they no doubt were.
But don’t show us that vaccination list without context! As it is, it looks arbitrary and almost capricious.
We can see the who and the when(ish). What we are missing is the why. LTC residents have been the largest group affected by COVID so we get that. Front-line health workers ditto. But after them? What’s the logic behind who gets priority shots?
Worse: Government officials are letting doctors and scientists do the explaining. Of course they’re the experts. But mostly in doctor stuff. They can’t explain anything without using big long words. They’re awful at mass communications.
Maybe our problem in Ontario is ideological. The Doug Ford government appears very much unwilling to talk about the notion of privilege, perhaps for fear that its base will conclude the blues have turned pink or something. But here’s the thing: The base is going to complain anyway, because the priority list is not explained properly and understood even less. Nobody is saving themselves trouble with their lack of willingness to speak bluntly.
This content was originally published here.